Case Study: Infoshina boosts conversion with Turum-burum's CRO and ESR redesign

Infoshina boosts Add-to-Cart 16% with Turum-burum

The customer, Infoshina, a Ukrainian online store for home goods, partnered with the vendor Turum-burum for conversion rate optimization using their ESR approach. The challenge was to adapt the website's interface to support rapid business growth, an expanding product line, and changing user behaviors without requiring a large, upfront investment.

Turum-burum implemented a solution of ongoing, step-by-step UX improvements based on repeated audits that generated over 90 hypotheses. Key changes included redesigning the homepage, catalog, and checkout process with a strong focus on mobile usability. As a result, Turum-burum helped Infoshina achieve a 1.5x increase in mobile transactions after the first round of changes. Following a subsequent redesign, the store saw a 30% decrease in bounce rate and a 16% increase in its add-to-cart rate.

Infoshina