Case Study: Green Chef boosts conversion with Turum-burum’s service design

Green Chef boosts homepage engagement 49.65% with Turum-burum

Green Chef, a Ukrainian brand producing plant-based nutrition products, faced a challenge with an outdated website that was no longer scalable and failed to meet its business objectives. They partnered with the vendor Turum-burum to develop a new service design to act as an effective sales tool.

Turum-burum created a customer-centric service design with an Instagram-like feel, focusing on clear communication and gamification. The solution included optimized product and ration pages, a streamlined checkout, and conversion-oriented blog content. The results were significant, with micro-conversions increasing by 23% for products and 19% for rations, user engagement on the homepage rising by 49.65%, and average time on site increasing by 13.17%.

Green Chef