Case Study: Graficona doubles checkout completion with Turum-burum UX/UI redesign and CRO

Graficona doubles checkout completion by 112% with Turum-burum

Graficona, a premium football art brand, needed a redesign to improve performance ahead of the peak gifting season. Their Shopify store, featuring over 3,500 print-on-demand designs, had a UX/UI that created friction and failed to translate its strong brand spirit into action. The challenge for vendor Turum-burum was to remove friction across the purchase funnel, strengthen trust, and shorten the path to checkout without diluting the premium brand feel.

Turum-burum implemented a comprehensive conversion rate optimization (CRO) and redesign solution. This included a new conversion-driven homepage, redesigned product listing pages with visible CTAs and better filters, and the introduction of a delivery date picker to alleviate checkout anxiety. The results were significant, with checkout completion rates increasing by 112%, from 9.8% to 20.8%. The project also delivered a clearer user journey, higher confidence for gift buyers, and stronger product discovery.

Graficona