Case Study: Fotoklok boosts Google traffic by 30% and conversions by 25% with Turum-burum

Fotoklok boosts Google organic traffic 30% and conversions 25% with Turum-burum

Fotoklok, a Swedish company specializing in photobooks and calendars, faced challenges with an outdated website design that resulted in clumsy navigation, unstable SEO rankings for key terms, and a disconnected user journey. They partnered with the vendor Turum-burum and SEO agency TopDog to make their site more welcoming and trustworthy.

Turum-burum redesigned key pages and improved the UX/UI, focusing on navigation clarity, category page usability, and adding trust signals to the product pages. They also built a scalable design system. Alongside TopDog's SEO roadmap and technical fixes, these efforts resulted in a 30% increase in Google organic traffic, a 25% boost in conversions, and stable rankings for their main product categories, leading to the most successful revenue season in company history.

Fotoklok