Case Study: Domino’s Pizza improves mobile app conversion with Turum-burum UX audit and redesign

Domino’s Pizza improves mobile ordering with Turum-burum, cutting app friction after 500,000+ downloads

Domino’s Pizza, a global fast-food chain and market leader in Ukraine, faced a challenge with its mobile app's user experience. A high rate of users were uninstalling the app shortly after their first use, and key functions like navigation and checkout were causing friction. The company engaged the vendor Turum-burum to conduct a UX audit and redesign the app to improve conversion and retention.

Turum-burum implemented a comprehensive redesign focused on improving navigation, streamlining the ordering process, and clarifying pricing. Key changes included moving the cart to a thumb-friendly location, adding options for repeat orders, fixing critical buttons during scroll, and improving checkout form validation. As a result, Domino’s Pizza received a prioritized CRO roadmap and design solutions that set a clear direction for further optimization, leading to faster access to key features and a higher potential average check.

Domino’s Pizza