Case Study: Domino’s Pizza improves mobile ordering and conversion with Turum-burum UX/CRO design

Domino’s Pizza improves mobile ordering with Turum-burum

Domino’s Pizza, a global leader in pizza delivery, faced a challenge with its mobile website experience. Despite most users coming from mobile devices, the conversion rates were not optimal, and the customer journey was inefficient. They partnered with the vendor Turum-burum for a UX audit and conversion rate optimization (CRO) service to redesign the site with a mobile-first approach.

Turum-burum implemented a mobile-first redesign that simplified navigation and shortened the path to purchase. Key solutions included linking banners directly to products, adding a "Repeat Order" block for returning users, optimizing product pages and filters, and streamlining the checkout process. While specific metrics for Domino’s were not provided, Turum-burum's case studies demonstrate their CRO expertise, with other clients achieving revenue increases of up to 118%. The project provided a strong foundation for Domino's to continue optimizing its digital experience.

Domino’s Pizza