Case Study: Crystal Clear Memories boosts conversion with Turum-burum's UX audit and A/B testing

Crystal Clear Memories boosts PDP views by 14% with Turum-burum

Crystal Clear Memories, a company specializing in custom-engraved crystal mementos, approached Turum-burum with a challenge to increase conversion rates on its website's homepage and product pages. Their unique LIVE PREVIEW™ feature was not being effectively communicated to users, leading to high bounce rates and a significant drop-off in their product customization tool.

Turum-burum began with a comprehensive UX audit and then built and ran A/B tests to validate design hypotheses. Their solution involved redesigning the homepage to better showcase the product builder and the final product. These changes, tested over two rounds, successfully reduced bounce rates by 7%, increased product page views by 14%, and improved overall user engagement. Based on these positive results, Crystal Clear Memories decided to implement all of Turum-burum's recommendations.

Crystal Clear Memories