Case Study: Allianz Global Investors improves reader intelligence and content engagement with Turtl

Using detailed reader analytics to improve reach and engagement

Allianz Global Investors (Allianz GI) was facing challenges with underperforming, static content that provided little reader insight beyond basic metrics like opens and clicks. Their email marketing and other distribution channels were not delivering the expected engagement, and the pressure was mounting to keep content accurate and compliant. To address this, they turned to the vendor Turtl to move beyond their legacy content practices.

By implementing Turtl's interactive content platform, Allianz GI gained access to meaningful, real-time analytics like read times and chapter-level engagement data. This allowed the team to understand what topics resonated with readers and make strategic content decisions. The solution also featured pre-coded brand templates to ensure consistency while enabling in-house updates. As a result, Turtl helped Allianz GI achieve an average read time of over five minutes and a reported increase in reach, validating that their content was effectively engaging their audience.

Allianz Global Investors

Tom Hughes

VP Marketing UK & Europe