Case Study: Telenet achieves 10x more subscribers and 4x more meetings with Turtl

Supercharging content strategy to gain 10x more subscribers and book 4x more meetings

Telenet, a Belgian telecom provider, faced the challenge of creating engaging, personalized content for a new and diverse customer segment. They partnered with the vendor Turtl to implement a solution using its Public Personalization functionality. The goal was to close a gap in their marketing technology stack and use content to directly inform their customer segmentation strategy.

Turtl's solution enabled Telenet to create interactive, personalized documents that allowed customers to self-segment based on their needs. This created a powerful feedback loop where reader behavior data was fed back into their systems. The results for Telenet were significant, with the Turtl-powered campaign booking 4x more meetings and gaining 10x more subscriptions compared to regular email campaigns.

Telenet