Case Study: Kantar Worldpanel achieves 550% revenue growth with Turtl

Kantar grows marketing-attributed revenue by 550% with Turtl

The customer, Kantar Worldpanel Vietnam, faced challenges with low engagement from static content formats and a lack of actionable performance data, which hindered their marketing results and revenue potential. They turned to the vendor Turtl to implement its psychology-led content platform for creating interactive documents and gaining deeper insights.

Using Turtl, Kantar created interactive reports that significantly boosted audience engagement and provided detailed interaction data to identify hot leads. This solution drove a 550% increase in marketing-attributed revenue, generated 3x more sales opportunities, and improved their MQL-to-SQL conversion rate by 250%.

Kantar