Case Study: The Leprosy Mission achieves more engaging, digestible communications with Turtl

International charity inspires and educates with elevated Turtl Docs where 80-90% of embedded videos and polls receive engagement

The Leprosy Mission, a global charity, struggled with ineffective communication tools like Microsoft Office and PDFs. Their annual reports and internal materials were difficult to read and format, and they lacked meaningful analytics to measure engagement. This led them to seek a new solution, which they found in the Turtl content platform.

By implementing Turtl, The Leprosy Mission transformed its communications. The platform provided easy-to-use design tools that ensured brand-compliant, visually appealing documents with impactful imagery. Critically, Turtl's analytics revealed that readers were engaging deeply with content, spending an average of four to five minutes on articles and watching 80-90% of embedded videos. This measurable insight motivated the team and confirmed the effectiveness of their materials, leading them to expand Turtl's use to a new research magazine and quarterly newsletter.

The Leprosy Mission

Tim Burton

Global Communications Lead