Case Study: strategicabm boosts engagement and streamlines ABM content with Turtl

Innovating ABM content with deeper reader insights

strategicabm, an account-based marketing agency, faced challenges with fragmented content production, a lack of granular engagement data from their PDFs, and a disconnect between their dynamic brand and their static collateral. They partnered with the vendor Turtl and implemented its scientifically-better content platform to address these issues.

By using Turtl, strategicabm streamlined its content creation and gained deep reader insights through advanced analytics. This allowed for highly personalized content and tailored follow-up strategies. The measurable results included a 10% decrease in bounce rates, a 119% increase in reads, and a 120% rise in unique readers. Turtl empowered the agency to enhance its professional image and extend the platform's use to its own clients.

strategicabm

Declan Mulkeen

Chief Marketing Officer