Case Study: Informa doubles leads with Turtl

Informa doubles leads with Turtl

Informa Connect, a division of Informa, faced challenges with its event-centric sponsorship strategy, which was resource-intensive and often failed to break even. Their existing content operation was slow, generated mediocre leads, and lacked the insights needed to attract sponsors. To address this, they partnered with the vendor Turtl to use its content platform for creating what they term "revenue content."

By implementing Turtl's intuitive platform, Informa gained tools for dynamic content gating and in-depth engagement analytics. This solution enabled them to create content more efficiently and offer sponsors valuable lead data. The results were significant: Turtl helped Informa double its lead generation, improve sales performance, and generate $55,000 in sponsorship revenue from just three documents.

Informa