Case Study: Lexus achieves 80x more car configurator journeys with Turtl

How the marketing team at Lexus UK saw their car configurator CTA jump 80x after switching from PDF to Turtl

Lexus UK faced challenges with its traditional PDF car brochures, which were difficult for customers to navigate on mobile devices and provided the marketing team with no meaningful analytics. This hindered their ability to guide prospects effectively and meet their KPIs. Seeking a modern digital experience, they partnered with vendor Turtl to repackage their content.

Turtl provided a digital-first, interactive format that was mobile-friendly and allowed for dynamic content like video. The solution enabled highly specific calls-to-action and provided deep reader analytics. This resulted in an 80x increase in journeys to the car configurator tool and a 37% increase to the "View Offers" page. Additionally, production time was slashed by 70%, saving 19 hours per brochure.

Lexus

Marian Cole

Brand Marketing Specialist