Case Study: The Marketing Society boosts engagement and goes digital with Turtl

How The Marketing Society boosted engagement by 50% and moved from print to digital

The Marketing Society faced the challenge of moving its long-running "Market Leader" print journal to a digital format to better serve its global audience. Their print strategy was costly, time-consuming, and offered no analytics, making it difficult to measure engagement or distribution. Seeking a solution beyond a standard website, they partnered with Turtl to find a modern alternative.

Using the Turtl platform, the Society created its new digital publication, Empower. The solution enabled a single editor to produce, publish, and distribute content with ease, while granular analytics provided deep reader insights. The results included a 50% boost in engagement, with average read times in Turtl reaching six minutes compared to four minutes on their website. This shift also led to faster production, positive member feedback, and the discovery of new geographical growth opportunities.

The Marketing Society

Michael Piggott

Editor