Case Study: Punch! ABM wins 2 of 3 target accounts with Turtl's personalized content

How Punch! used Turtl's software to help close 2 out of 3 target accounts at a critical moment

Punch! ABM, a B2B marketing agency, faced the challenge of maintaining sales momentum with three target accounts during a slow holiday period. They needed a way to quickly create highly personalized, impactful content to position themselves as experts and accelerate the sales cycle, turning to their partner Turtl and its content creation and personalization software.

Using Turtl's software, Punch! created a single piece of content and then used its automation features to generate three uniquely personalized versions for the target accounts. The Turtl documents included tailored elements like company names and were fully trackable. This solution helped Punch! close two out of the three target accounts and provided valuable insights into content engagement and ideal content length for future use.

Punch! ABM

Deanne Crocker

Marketing Manager