Case Study: Frost & Sullivan achieves 60% higher global lead generation with Turtl

How marketing raised the profile of content's role in driving new business with a 60% increase in global lead generation

Frost & Sullivan, a business consulting firm, sought to modernize its content to better stand out in digital channels and prove its marketing's impact on generating new business. Their challenges included moving beyond static PDFs, gaining deeper insights into reader engagement, and finding quantifiable proof of content's role in the sales pipeline. They partnered with the vendor Turtl to address these needs.

The solution implemented by Turtl was its interactive digital document format, which provided a more engaging reader experience and, crucially, delivered forensic analytics on how content was consumed. This allowed Frost & Sullivan to track individual reader behavior and directly correlate content engagement to leads. The results were significant, including a 60% increase in global lead generation for Turtl-driven campaigns over their conventional efforts, along with higher click-through and open rates, providing clear proof of content's return on investment.

Frost & Sullivan

Kristina Menzefricke

Marketing and Corporate Communications Director