Case Study: Kantar achieves 6,000 MQLs in 4 months with Turtl

How Kantar generated 6,000 MQL/ sign-ups in four months

Kantar, home to world-leading research and data companies, faced a challenge in connecting its high-quality content to marketing qualified leads. Without proper metrics and lead tracking, it was impossible to prove marketing ROI or gain insight into their readers, making it difficult to advance their content strategy. They turned to the Turtl content platform to solve this problem.

Using Turtl, Kantar created a collaborative, global report that was easily localized for different regions. The platform provided integrated analytics, allowing Kantar to consistently track leads and aggregate reporting across all document versions. This solution generated impressive results for Kantar, including 6,000 marketing qualified leads and sign-ups in just four months, providing clear data to fuel their future content strategy.

Kantar

Gary Brown

Head of Brand & Communications