Case Study: Kantar converts readers into leads with Turtl

How Kantar converted 1 in 3 readers into leads and used their data to uncover critical content insights

Kantar's Worldpanel Division, the global experts in shopper behavior, faced the challenge of modernizing its flagship Brand Footprint report, which had been published as a static PDF for eight years. Their objectives were to improve the reader experience, streamline their production workflow, generate more leads, and capture meaningful engagement data that a traditional download could not provide. They partnered with content software vendor Turtl to find a solution.

Turtl provided an interactive content platform that transformed the report into a dynamic, magazine-like experience with chapter-based navigation and interactive widgets. This solution allowed Kantar to capture unprecedented reader analytics and implement flexible sign-up forms. The results were significant: 37% of readers converted into leads, total read time exceeded 27 days, and the team gained critical insights into which content resonated most, enabling them to create more relevant future reports.

Kantar

Benjamin Cawthray

Global Thought Leadership Director