Case Study: Informa Connect Generates $55,000+ in Sponsorship Revenue with Turtl

How Informa Connect used Turtl to create sponsored eBooks, saving more than $55,000 of lost revenue from face-to-face event postponements

Informa Connect, a specialist in content-driven events, faced a significant revenue deficit when the COVID-19 pandemic caused the postponement of its physical events. They needed to pivot their strategy to generate income through sponsored digital content, with key objectives of faster production, improved lead generation, higher audience engagement, and access to valuable analytics.

Using the Turtl software, Informa created interactive, sponsored eBooks. The Turtl platform enabled quick creation with a drag-and-drop editor, flexible lead capture forms that doubled sign-ups, and detailed reader analytics. This solution generated over $55,000 in direct revenue from just three initial eBooks, creating a new and reliable revenue stream during a critical time.

Informa Connect

Andrew Burrow

Head of Content, Insight, and Analytics