Case Study: Guidant Global boosts engagement and lead generation with Turtl

How Guidant Global use Turtl to deliver innovative content at speed and improve the sales cycle

Guidant Global, a global talent management and workforce solutions specialist, faced challenges in creating engaging content that generated leads, moving away from the limitations of PDFs, and managing their brand consistency across multiple departments. They partnered with the vendor Turtl to find a better way to deliver content and improve their sales cycle.

Turtl provided a platform for creating interactive, mobile-friendly documents that significantly increased reader engagement. The solution enabled Guidant Global to produce content rapidly, embed lead capture forms within documents, and gain valuable insights into how readers interacted with their materials. As a result, a co-branded report saw 60% of the document read on average, a 20% sign-up rate, and leads spending 8.5 minutes reading on average. Turtl also helped the sales team win bids by providing data to tailor conversations and improved internal content creation processes.

Guidant Global

Alexa Bradbury

Global Marketing Director