Case Study: Willis Towers Watson achieves record sales opportunities with Turtl

How content led to record sales opportunities

Willis Towers Watson, a leading global advisory and broking company, faced the challenge of gaining meaningful insight from its industry outlook reports, which were traditionally distributed as PDFs and print. They had no data on what content resonated with readers, limiting their ability to identify sales opportunities or improve their marketing strategy. They partnered with the vendor Turtl to implement its digital content platform to address this.

Turtl provided a superior digital reading experience coupled with detailed analytics and content gating capabilities. This solution generated over 7,000 reads and more than 1,200 sign-ups from just four reports, creating a record number of sales opportunities for Willis Towers Watson. The insights from Turtl also allowed them to identify highly engaged prospects in new regions and prioritize future content topics based on proven audience interest.

Willis Towers Watson

Michael Buckle

Managing Director, Natural