Case Study: Amazon Ads delivers customized, multilingual advertiser guides with Turtl

How Amazon Ads helped advertising customers optimize peak shopping season opportunities with Turtl’s Enterprise Content Automation Platform

Amazon Ads, the advertising division of the global e-commerce company, needed to provide a better content experience for its diverse advertising customers. Their challenge was moving beyond static PDFs to create customized, interactive, and measurable long-form guides tailored to six key audience segments, all while managing a tight timeline for the crucial Q4 shopping season. They turned to Turtl's Enterprise Content Automation Platform to achieve this.

Using Turtl’s platform, Amazon Ads created a beautifully designed, interactive guide that was automatically customized for different audiences. The solution enabled them to quickly launch the guide, localized into nine languages, in time for the holiday season. Turtl’s analytics provided powerful insights into reader engagement, allowing Amazon Ads to see which content was most valuable and refine their future strategy.

Amazon Ads