Case Study: AICPA boosts thought leadership engagement with Turtl

How AICPA proved the value of their thought leadership campaign with Turtl's analytics

The American Institute of Certified Public Accountants (AICPA) sought a new tool to create a thought leadership campaign that would achieve deeper engagement, improve the mobile experience, accelerate production, and provide granular performance tracking.

By implementing Turtl's interactive content platform, AICPA empowered its in-house team to produce on-brand content. The results were significant, with the campaign generating over 19,000 reads and an average read time of over six minutes. Turtl also provided the data to prove that 40% of readers were on mobile and that using interactive content like animated gifs increased readership by 1.7x and shares by 2.4x.

AICPA