Case Study: Plastic Oceans UK boosts engagement and funding with Turtl

Helping Plastic Oceans UK move the needle

Plastic Oceans UK, a charity focused on preventing plastic pollution, faced challenges with ineffective, text-heavy scientific communications that resulted in high bounce rates on their website. Their small team was also hindered by design bottlenecks from relying on freelancers. They adopted the Turtl content creation platform to address these issues.

Using Turtl, the in-house team could easily create, design, and publish various digital documents without needing coding or graphic design skills. This solution led to a significant measurable impact: content bounce rates dropped to just 10%, one non-gated asset generated nearly 200 sign-ups, and average read rates doubled to 40%. Turtl also helped the charity reduce printing costs, attract more funding, and present a more innovative brand.

Plastic Oceans UK

Christian Brighty

Creative Campaigns Officer