Case Study: Frost & Sullivan achieves 60% more leads with Turtl

Frost & Sullivan boosts lead generation by 60% with Turtl

Frost & Sullivan, a business intelligence and growth strategy company, faced significant challenges with their traditional content formats like PDFs and PPTs. These static documents failed to provide deep audience insights, differentiate their brand, or prove marketing ROI, which slowed lead generation and made securing budget difficult. Seeking innovation, their marketing team turned to the Turtl platform for a solution.

By transitioning its content production to Turtl, Frost & Sullivan implemented dynamic and engaging digital documents. This solution provided in-depth analytics on audience engagement, allowing for content optimization and better lead qualification for sales. The results were substantial: the company achieved a 60% increase in global lead generation and a 54% higher click-through rate. With Turtl, Frost & Sullivan gained concrete proof of content's impact on revenue, simplifying budget conversations and securing more market share.

Frost & Sullivan