Case Study: Informa Markets reduces proposal creation time by 90% with Turtl

Empowered teams deliver proposals in 90% less time

Informa Markets, a company that connects pharmaceutical professionals through events and communities, faced significant challenges with their sales proposal process. Their teams were spending excessive time creating outdated, text-heavy proposals in PowerPoint, which often failed to follow brand guidelines and presented a disjointed image of their innovative company. They partnered with the vendor Turtl to overhaul this process using its content automation platform.

By implementing Turtl's automated solution, Informa Markets empowered its sales teams to create personalized, on-brand proposals using pre-designed templates. This streamlined workflow reduced the average proposal creation time from half a day to just 15 minutes, a 90% reduction. This saved an estimated 1,540 hours per person per year, resulting in over $138,000 in annual savings and allowing sales teams to focus more on selling.

Informa Markets

Annika Kiestra

Sr. Marketing Manager