Case Study: Nielsen achieves deeper audience engagement and ROI with Turtl

Driving engagement with 8 mins average read time and only 12% bounce rate

Nielsen's Ad Intel division, which provides market research and insights to major brands, faced a challenge in understanding how clients engaged with its content. Their existing publishing methods offered limited metrics, making it difficult to track readership and identify revenue opportunities. They partnered with the vendor Turtl to find a more compelling way to present their insights and gain deeper analytical feedback.

The solution was to use the Turtl platform to create modern content experiences. Turtl provided Nielsen with sophisticated analytics that tracked reader engagement within each section of a publication and integrated lead capture forms. The results were significant, showing an average read time of over 8 minutes and a bounce rate of just 12%. This allowed Nielsen to demonstrate tangible ROI by identifying new revenue opportunities and proving the impact of their content.

Nielsen

Lauren Fitzgerald

Communications Insight Strategist