Case Study: Allianz Care boosts digital engagement and wellness content with Turtl

Creating interactive, digital-first content delivers superior results

Allianz Care, an international health insurer, wanted to increase visibility for its wellness program and digitally transform its marketing to better resonate with its audience. The client was challenged by the poor mobile experience of its PDF content and a complete lack of analytics to understand reader engagement and optimize its approach.

Using the Turtl platform, Allianz Care created digital-first content that was easier to produce and translate. Turtl provided actionable insights into reader behavior, allowing the team to improve content performance. The results were significant, including over 23,000 reads across nearly 200 countries and a total reading time of 60 days within the first few months, alongside notably improved email engagement rates.

Allianz Care

Hélène Arrivat

Digital Marketing Manager