Case Study: Cisco achieves 90% content cost savings with Turtl

Cisco cuts content costs by 90% with Turtl

Cisco faced significant challenges with its content production process, which was costly, slow, and unable to scale with growing demand across its global teams. Their Senior Director of Global Marketing, Faith Wheller, sought a change to overcome issues with high creation costs, long turnaround times, and an inconsistent brand identity.

By implementing the Turtl platform, Cisco revolutionized its content creation. The solution enabled self-service production with hardcoded brand guidelines, removing design bottlenecks and ensuring consistency. This resulted in a 90% reduction in content costs, a 7x increase in engagement, and the ability to deliver polished content in days instead of weeks. Turtl became a vital collaboration tool for over 24 teams globally.

Cisco