Case Study: Mind achieves 147 new subscribers from social media with Turtl

Boosting lead generation and ROI from social media

Mind, a mental health charity, faced the challenge of cutting through cluttered social media channels to generate leads for its Workplace Wellbeing Index. They needed to create dynamic, impactful content to drive sign-ups and build their contact list of prospective business participants.

The vendor Turtl provided a solution with its interactive content platform, which optimized the material for social sharing and included mid-document lead capture. This approach generated 147 new subscribers from a single piece of content that was shared just three times, allowing Mind to demonstrate direct ROI from its social media efforts for the first time.

Mind

Hannah Dennett

Communications Manager