Case Study: Cisco achieves 7x higher engagement and 90% cost savings with Turtl

Achieving 7 times more content engagement at 10% of the cost

The customer, Cisco, faced significant content marketing challenges with its agency-led approach. The system was too costly and slow, resulting in content that was often out-of-date upon delivery and inconsistent with the brand. Cisco needed a solution to produce content that was faster, cheaper, better, and more measurable.

The vendor, Turtl, provided a content creation platform that Cisco's team could use directly. This self-service tool eliminated agency dependency, reducing production time from months to days and cutting costs by 90%. The results were substantial, with Turtl documents achieving 7x more readers and providing detailed engagement insights, leading to rapid global adoption across 24 Cisco teams.

Cisco

Faith Wheller

Director of Segment, Brand and Advocacy Marketing EMEAR