Case Study: T. Rowe Price boosts engagement by 300% with Turtl

A/B testing finds Turtl Docs increase engagement by 300%

T. Rowe Price, a global asset management firm, was seeking a more engaging and trackable alternative to traditional PDFs for its institutional marketing content. Their challenge was moving beyond static documents to better capture audience attention and measure content performance. This led them to partner with Turtl and adopt its interactive content platform.

By implementing Turtl's interactive documents, T. Rowe Price was able to incorporate videos and trackable content. The results were significant, with an A/B test showing the Turtl document drove 300% more engagement than the PDF version and increased website traffic by 9% month-over-month. The solution from Turtl also provided valuable engagement analytics, helping to inform future content strategy.

T. Rowe Price

Catherine Carmen

Institutional Marketing Manager