Case Study: The Economist achieves a 30% subscription uplift with Turtl

A 30% increase in subscriptions and a 50% uplift in reach

The Economist, a globally respected publication, needed to engage a younger millennial audience to increase subscription rates. Their challenge was to create and publish sophisticated, targeted content for social channels while maintaining full control to analyze performance and iterate their strategy. They selected the Turtl platform to power their campaigns.

Turtl provided a dynamic content solution, allowing The Economist's team to easily create and share themed content hubs optimized for all devices. The platform's live analytics enabled real-time optimization and insight-driven retargeting. As a result, the Turtl-powered campaign achieved a 30% increase in subscriptions and a 50% uplift in reach, making it the publication's most successful content engagement campaign.

The Economist

Jack Lahart

Content Marketing Specialist