Case Study: Saudi Telecom Company strengthens its brand with Turquoise

Saudi Telecom Company reaches 161 million subscribers with Turquoise

Turquoise was engaged by Saudi Telecom Company (STC), Saudi Arabia's national telecoms provider with over 27 million domestic subscribers. The challenge was to reposition and strengthen the STC brand in response to changes in the market and increased competition, building on Turquoise's prior work which included renaming the company and creating a more global visual identity.

The solution implemented by Turquoise was a comprehensive rebrand, including a new logotype that positioned STC as a progressive technology brand. This was supported by an extended set of assets like a new typeface, illustration style, and marketing templates to ensure consistency. The result was a completely reinvigorated brand identity that gave STC more creative freedom over its communications across all customer touch points.

Saudi Telecom Company