Case Study: NEXT Festival inspires Saudi creative leaders with brand identity by Turquoise

NEXT Festival elevates Saudi creativity on the Red Sea coast with Turquoise

The NEXT Festival, a high-profile event in Saudi Arabia, faced the challenge of creating a dynamic and evocative brand identity to engage industry experts and creative leaders. They hired the vendor Turquoise to develop a brand strategy and identity that would make a global impact and showcase Saudi Arabia's growing creative talent.

Turquoise developed a creatively driven solution inspired by the boundless expression of creative people. The resulting brand identity featured an endlessly expressive visual system and a vibrant color palette to capture a sense of constant movement and evolution. This successfully positioned the NEXT Festival brand to inspire the next generation of creative leaders on a global stage.

NEXT Festival