Case Study: Channel 4 brings The Circle to life with Visual Identity, Broadcast Graphics and UI Design from Turquoise

Channel 4 launches The Circle's sonic visual identity with Turquoise

Channel 4 tasked Turquoise with refreshing the visual identity and UI design for the second series of its reality TV show, The Circle. The main challenge was to design the show's bespoke social media platform so that it not only functioned as an app for contestants but also looked compelling and was easily legible for television viewers, all while capturing the new season's enhanced mischief and drama.

Turquoise created a sonic-inspired visual identity using sound-responsive circular forms to express the show's human interactions. This versatile system evolved into a multi-purpose suite of assets, from animated interface backgrounds to broadcast graphics and title sequences. The solution successfully infused the show with dynamic sensory visuals that captured its eclectic character and engaged both contestants and the viewing audience.

Channel 4