Case Study: Flip Flop Shops achieves more leads and coupon redemptions with Turnstyle

Flip Flop Shops - Customer Case Study

Flip Flop Shops, a global casual footwear retail franchise, wanted to capture foot traffic at its Vaughan Mills outlet and turn passing shoppers into leads and in-store customers. The team used Turnstyle’s Wi‑Fi marketing platform to offer free guest Wi‑Fi in exchange for contact information and to deliver an exclusive coupon to first-time users.

With Turnstyle, Flip Flop Shops collected over 900 email sign-ups in 8 months, averaging 5.11 new emails per day with signage. The campaign also drove a 16.8% redemption rate on digital coupons, showing that Turnstyle helped grow the marketing list and convert Wi‑Fi users into buyers.

Flip Flop Shops