Case Study: EasyLoans reduces application abandonment with TurnKey Lender

EasyLoans reduces application abandon rate from 90% to 10% with TurnKey Lender

EasyLoans, a digital consumer and peer-to-peer lender in Nigeria, faced a critical challenge with a 90% application abandon rate due to a poorly functioning software platform. The system caused frequent crashes and manual processing, severely damaging the borrower experience and operational efficiency. Seeking a rapid and effective solution, the company implemented the TurnKey Lender Go! platform.

TurnKey Lender provided a customizable platform with intelligent loan origination, localized compliance, and seamless integration. This solution streamlined the application process and automated credit decisions. The results were transformative, explicitly reducing the application abandon rate from 90% to 10% and cutting manual processing from 80% to zero. TurnKey Lender's system enabled EasyLoans to achieve full automation, 100% operational efficiency gains, and market leadership in Nigeria.

EasyLoans