Case Study: EasyLoans achieves a drop in application abandonment from 90% to 10% with TurnKey Lender

Application Abandon Rate Reduced From 90% to 10%

EasyLoans, a Lagos-based digital lender founded in 2016 that offers consumer loans with peer-to-peer functionality, was losing applicants at scale — a 90% application abandon rate caused by a poor user experience, frequent automation crashes, manual re-entry and credit-scoring glitches. To relaunch quickly with localized compliance and integrations, EasyLoans selected TurnKey Lender and the TurnKey Lender Box (Foundation package) consumer loan platform.

TurnKey Lender customized and deployed its Foundation platform to streamline the online application, integrate local credit bureaus and payment providers, optimize credit-scoring rules, white‑label the UI and automate origination through collections. The results were measurable: application abandonment fell from 90% to 10%, manual processing dropped from 80% to 0%, application completion rose to about 90%, operational efficiency doubled, the system experienced zero downtime, and EasyLoans scaled to become a market leader in Nigeria.

EasyLoans

Seyi Olufemi

Chief Executive Officer