Case Study: Travel Wisconsin achieves 1.3 million impressions with TURNER Public Relations

Travel Wisconsin drives 1.3 million impressions with TURNER Public Relations

Travel Wisconsin faced the challenge of evolving their traditional media events and FAM trips during the pandemic to continue reaching journalists and influencers in a virtual space. They partnered with TURNER Public Relations to create an innovative online experience.

TURNER implemented a virtual "Destination: Cheesecation Experience" for National Cheese Day. They shipped curated boxes of cheese and branded items to over 30 media representatives before hosting an online tasting tour that featured virtual visits to cheese caves and dairy farms. The solution generated significant engagement, resulting in 1.3 million social media impressions and coverage from major outlets like the New York Times and Good Morning America.

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