Case Study: Obermeyer boosts media exposure at Outdoor Retailer + Snow Show with TURNER Public Relations

Obermeyer earns 17 media placements in 3 days with TURNER Public Relations

The customer, Obermeyer, a renowned producer of performance outerwear, faced the challenge of standing out among thousands of exhibitors at the Outdoor Retailer + Snow Show. Their goal was to strengthen media relationships and gain coverage for their new collections. Vendor TURNER Public Relations was tasked with ensuring the brand did not get lost in the crowd.

TURNER implemented a two-pronged strategy that included securing media appointments and hosting an exclusive pop-up coffee bar for press. This approach nearly doubled media exposure from prior years. The results for Obermeyer included 17 media placements, 5 million impressions, and 58 media appointments. TURNER also helped the brand win "Show Stopper" and "Best of Show" accolades and secure product requests for major buyer's guides.

Obermeyer