Case Study: Bermuda Tourism Authority drives 24M+ views and 20M+ impressions with TURNER Public Relations

Bermuda Tourism Authority drives 24 million views with TURNER Public Relations

The Bermuda Tourism Authority aimed to increase African American travel to the island, a key success indicator in their tourism plan. To address this challenge, they partnered with the public relations firm TURNER to engage the African American audience effectively.

TURNER designed a solution that involved hosting celebrity influencer Yara Shahidi and her family in Bermuda. The agency coordinated a seamless trip featuring local culture and hospitality, which resulted in social media content that garnered over 24 million views. TURNER further amplified this success by securing coverage in major media outlets, achieving over 20 million additional impressions and earning an Adrian Award in Digital Marketing for the campaign.

Bermuda Tourism Authority