Case Study: OHSU improves website wayfinding and user understanding with Turn Agency

OHSU runs two user testing sessions with Turn Agency to improve website wayfinding

Oregon Health & Science University (OHSU) needed to improve user wayfinding on its vast website to better serve its diverse audiences, including patients, students, and researchers. They partnered with Turn Agency, which provided support for the marketing team, user interface design concepts, and user testing to help users find content more quickly and efficiently.

Turn Agency designed multiple homepage concepts focused on understanding and wayfinding. They then conducted two user testing sessions with both prospective and existing patients to gather feedback on brand recognition, task completion, and imagery. Based on this valuable input, Turn delivered recommendations for ongoing improvements to ensure users could easily understand what OHSU offers and get to the information they need.

OHSU