Case Study: Planet Eclipse simplifies B2B operations with Turis

Planet Eclipse switches B2B channels in 2 weeks with Turis

Planet Eclipse, a UK-based paintball gear brand, was struggling with the friction of using Shopify's consumer-first platform for its B2B wholesale channel. The team found the interface cumbersome for wholesale tasks like managing account-specific pricing and catalogs. They sought a B2B-native solution to reduce complexity and chose the Turis B2B Storefront platform.

By implementing Turis, the team gained a platform with an interface built specifically for B2B operations. This change resulted in a significant reduction in administrative friction; for example, pricing changes that were once multi-step processes became a simple task taking a quarter of the time. The Turis solution also provided better B2B-specific reporting, allowing the team to act on data more efficiently.

Planet Eclipse