Case Study: Louise Roe achieves self-serve B2B pricing for 40+ customer segments with Turis

Louise Roe manages 40+ customer segments with Turis

Louise Roe, a Danish home-décor brand, faced a significant challenge in managing tailored pricing for over 40 distinct customer segments, each with unique pricing structures, payment terms, and catalog visibility. This level of complexity typically required custom development on most B2B platforms, creating a brittle and hard-to-manage system that consumed hours of manual work each week to prevent errors and ensure accuracy for overlapping customer segments.

Turis provided a solution by enabling Louise Roe to configure this intricate segmentation natively within its B2B Storefront platform, eliminating the need for custom code. The result was a self-serve system where the commercial team could manage all pricing rules directly, including adding new segments in minutes. This allowed Louise Roe to achieve seamless, automatic pricing and catalog visibility for every customer, transforming a manual operational burden into a strategic, efficiently managed process.

Louise Roe