Case Study: MOEBE streamlines wholesale orders and boosts retail buying with Turis

Find inspiration in the Scandinavian design brand MOEBE’s story about how they became more professional and efficient with their B2B orders

MOEBE, a leading Scandinavian design brand, faced a significant challenge managing international wholesale orders as their business grew. With retailers across the globe ordering via email, the process of manually registering and confirming each order consumed an excessive amount of the sales team's time. They turned to the vendor Turis to implement a more professional and efficient B2B order management system.

Turis provided a self-serve B2B webshop platform that allowed MOEBE's retail customers to place orders directly without staff intervention. This freed the sales team to focus on larger, more complex accounts. The solution had a measurable impact: it immediately reduced time spent on order administration and led to retailers buying more due to the improved, visually-driven shopping experience. The conversion rate from their newsletter also increased after they included a direct link to the Turis-powered webshop.

MOEBE