Case Study: ORTLIEB modernizes B2B wholesale ordering with Turis

Delivering B2B eCommerce efficiency for +30 global distribution partners through a streamlined digital experience

ORTLIEB, a German manufacturer of premium waterproof outdoor equipment, was facing challenges with its Magento 2-based B2B portal. The platform required extensive plugins to support wholesale ordering, which created complexity and made maintenance and updates difficult for their internal teams. Seeking a more practical foundation, ORTLIEB turned to the vendor Turis for a B2B-first ecommerce solution.

Turis implemented its platform to replace Magento, transitioning most wholesale workflows in just a few weeks. The solution included automatic synchronization of customer and order data with ORTLIEB's ERP. This resulted in a more intuitive ordering experience for dealers, greater customer satisfaction, and easier maintenance and development of the webshop for ORTLIEB's internal teams.

ORTLIEB