Case Study: a retail brand boosts AOV and reduces drop-offs with Turing AI agents

Retail boosts AOV by 22% with Turing

The customer, a global footwear retailer, faced the common e-commerce challenges of high bounce rates on product pages, cart abandonment above 70%, and underperforming recommendation widgets that failed to guide shoppers based on their current goals. To address this, they worked with Turing and implemented its GenAI services.

Turing integrated its conversational commerce agents, including Intent Capture and Bundle Builder agents, to transform static browsing into a guided experience. The solution enabled the retailer to launch a trip planner bot that recommended personalized product bundles. This resulted in a 22% increase in average order value, a 40% reduction in product discovery time, and a 28% lift in customer satisfaction.