Case Study: a global homecare brand achieves product superiority 7 months faster with Turing Labs

Global Homecare Brand reduces physical testing by 38% with Turing Labs

A major global homecare brand was losing market share for its powder laundry detergent due to inferior performance in stain removal and whiteness. Facing rising ingredient costs and a slow, expensive R&D process that took 8-12 months, the company needed to accelerate innovation to compete. They partnered with Turing Labs to reduce their reliance on physical testing and improve their product's performance and profitability.

Turing Labs implemented its AI platform to create a digital R&D lab that simulated lab and consumer tests. This platform analyzed data to identify unknown ingredient synergies and recommend optimal, cost-effective formulations. As a result, the homecare brand reduced physical testing by 38% and got its superior product to market seven months faster, achieving $9.7 million in annual savings and significant improvements in key performance metrics.